portugal fashion | 40th event anniversary

A few weeks ago out of the blue I got asked to cover Portugal Fashion a/w17. After initially missing the email during the day, I blearily looked at it the following morning before jumping into action - squaring the days off with my day job and replying 'hell yass', well words to that effect. Then the following week I was on a super early flight into Lisbon spending one day there before spending the other three in Porto. Guys, it was so fun, insightful and just a great all round experience. I wrote about it for Schön! Magazine, check out a lil snippet below:

Portugal Fashion arrives at the end of the a/w17 fashion calendar, a few weeks after the shows in Paris. Unlike its Parisian cousin, the fanfare surrounding the event may not include spectacles akin to the launch of a Rocket ship but the excitement and anticipation for the four days of presentations and catwalk shows was highly evident – and with good reason.
While Portugal Fashion isn’t as well-known as the fashion weeks’ we see in New York or Milan, the country’s Textile and Apparel Industry actually exports 5€ billion annually to more than 180 countries around the world – making the industry responsible for about 10% of all of Portugal’s export sales. These large numbers means it’s no surprise to find that Portugal is also home to a wide range of fashion designers, who are setting their own trends and helping to cement the country’s standing within the fashion industry worldwide.
Following in the footsteps of the previous year, Portugal Fashion kicked off in Lisbon and then headed to Porto for the final three days – beginning at the Cordoaria Nacional Lisbon and ending at the Alfândega do Porto. This season was also an extra special occasion as it was the 40th event from Portugal Fashion since it first launched in 1995. This season the four days were an extensive schedule featuring 31 fashion shows from new and old designers, below are a selection of designers from the landmark 40th Portugal Fashion.

Read the rest of the article here!

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